Solar Steering Committee

Barry Cogbill

Pathways Solar Energy Brokers

Barry is a clean energy consultant, recognized for solar and energy efficiency expertise, collaboration with government and industry specialists and excellence in individualized client service. He is an active energy writer, speaker and educator. He has used his own home to demonstrate the benefits of clean energy, efficiency and custom financing to drastically reduce energy consumption, heat water and generate energy from the sun, and improve the health and comfort of the dwelling. His passion is to help others do the same with their properties. His experience includes hundreds of solar installations, 15 years in finance and 9 years in clean energy consulting/project development and implementation. He has lived in Santa Rosa, CA since 1999 and spends as much time as he can with his kids and grandkids.

Jenise Granvold


Tim Holmes

Kenwood Energy

Mr. Holmes is a Professional Engineer that received his formal education as a Mechanical Engineer with a focus on alternative energy systems and energy management. He has thirty years of experience building upon that education through the development and implementation of energy management and renewable energy programs and projects. His expertise is in energy efficiency, distributed generation, greenhouse gas management, and project development and implementation. Mr. Holmes has worked with virtually every energy industry customer segment including utilities, state government, county government, city government, Real Estate Investment Trusts, schools, hospitals, wineries, hotels, industrial complexes, and agricultural facilities. He has hands on experience completing hundreds of energy audits, and developing and implementing dozens of utility programs.

Jeff Mathias

Synergy Solar & Electric

Jeff graduated in 1984 from UCSB with a BA in Business Economics and a minor in Computer Sciences. For the next 14 years Jeff pursued a career in sales, marketing and project management with a multi-billion dollar computer company, selling and installing computer systems for community banks. Deciding to make family and community a priority, Jeff and his family moved to Sebastopol, and created Coyote Moon Farm. On five acres they created a Market garden, selling vegetables, fruit, eggs and honey to farmers markets in the West County. In May of 2006, Jeff began his new career working as a journeyman electrician and solar project manager for Synergy Electrical Energy Systems Inc. (SEES). In 2007, Jeff and long-time employee of SEES, Michael Pane, purchased the assets of SEES. The name was changed to Synergy Solar & Electrical Systems Inc., and the resources of the company were redirected primarily towards solar design, sales and installation. Along with his knowledge of business and sales Jeff brings his passion for the environment and commitment to building community to Synergy Solar. Jeff is a lover of the outdoors, playing volleyball, hiking, kayaking, camping and enjoying all the wonders Sonoma County offers. Currently Jeff sits on the Steering Committee of Solar Sonoma County, the Sonoma County PV vendor group and is an active member of the permit committee, focusing on streamlining the permit process for solar PV.

Peter Renfro/Chair

Westcoast Solar Energy

Peter has been involved in the solar industry in the North Bay for over 8 years and is currently General Manager at Westcoast Solar Energy. In addition, he has over 30 years of experience in management, information systems, and process engineering with a focus on organizational efficiency, cost savings, and profitability. His accomplishments include leading the creation of systems and processes for all aspects of solar company operations and administration, supervising commercial solar installations including a 596 kW rooftop project, and leading a team of underwriters and IT specialists in creating automated loan underwriting systems. He also managed a coalition of companies developing and implementing the first neural-network-based underwriting decision technology platform in the nation. Following a successful career in information technology and process engineering, Peter has dedicated himself to renewable energy and sustainability and joined the solar industry in 2008.


Tasha Wright

City of Santa Rosa

Tasha is the Energy And Sustainability Coordinator for Santa Rosa Water (SRW). As the E&S Coordinator she manages the E&S Team and it’s various projects and programs to ensure that the Water Department is in compliance with Local, State and Federal energy and sustainability and greenhouse gas emissions (GHG) standards to meet established targets. Prior to working with the City, Tasha worked with the Climate Protection Campaign and the Environmental Tech Center at Sonoma State University where she graduated with a B.A. in Economics and B.A. in Environmental Studies with a concentration in Energy Management and Design. As a City of Santa Rosa representative, she was one of the founding members of SSC and has served on the Board of Directors since SSC’s inception in 2008.


Staff Members

Woody Hastings

Center for Climate Protection
Renewable Energy Implementation Manager

Woody has twenty-three years of energy and policy experience with government, non-profit organizations, and private companies throughout California. He has focused on solar power, landfill gas, hydrogen vehicles, and environmental justice. Professional associations include the Rahus Institute, California Solar Project, Trust for Public Land, North Bay Institute of Green Technology, Sonoma County Conservation Council, and EcoVote.

geoffrey Smith

Center for Climate Protection
Solar Energy Program Coordinator

Geoffrey worked as an applications software engineer for many (22) years before shifting gears to work in the nonprofit field. He has served as Executive Director and Communications Director for two San Diego area land trusts, Conservation Program Coordinator for the Sierra Club San Diego Chapter, Water Conservation Policy Advocate for a utility watchdog group, and Public Affairs Specialist for the USDA Forest Service. Geoffrey is also a renowned advocate for bicycling, and owns BikePartners.net Bike Shop in Santa Rosa. Geoffrey holds a B.A. in Biology from UCSD, an M.A. in Leadership and Nonprofit Management from the University of San Diego, and is a 2012 Fellow of the Leadership Institute for Ecology and the Economy.